Filling the Gap: Raising Life Insurance Literacy in the US
COVID-19 has amplified US consumers’ interest and life insurance sales. But the protection gap continues to exist. To sustain this life insurance sales boom even in the post-COVID period, life insurance companies need to find ways to maintain consumers’ interest in life insurance products and make them more affordable and the purchase process easier.
May 19, 2022
12 pm - 1 pm Central Time, 1 pm - 2 pm Eastern, 10 am - 11 am Pacific
ReMark’s latest Global Consumer Survey report found that there also is a gap between perceived and actual “life insurance literacy.” You may be surprised to find out how US consumers fare against global peers, as well as how greatly each generation’s gap between perceived and actual life insurance knowledge differs. What can life insurers do to close this literacy gap? Come learn more and join our discussion.
Allison Broglie Head of North American, ReMark & Hiroe Noonan, Manager, Market Research and Analytics, SCOR
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