“My boss really likes that I can reach out to a network of peers. Sometimes we get these questions—research questions—that are just really tough to get the answer to. If it wasn’t for the fact that I had a good research network of peers to reach out to, sometimes I wouldn’t get those questions answered. I think that’s one of the biggest benefits—finding nuggets of competitive intelligence information that the company really needs in order to get some of the insights we are looking for.”