SIR Webinar: Determining the Value of the Research Function

SIR Webinar:  Determining the Value of the Research Function
SIR Webinar: Determining the Value of the Research Function. FREE for SIR members and non-members!

November 12, 2019
11:00am-12:00pm Central, 12:00-1:00pm Eastern, 9:00-10:00am Pacific

How often are you asked to show the value of what you do? It seems like CI teams are always under scrutiny to show how they contribute value to the organization. Many argue that it is impossible to show the value of CI. I don’t agree. Through a simple yet highly effective, practical framework that is adaptable for use with CI and MR teams, you will learn that not only can you show the ROI of CI, but that by doing so you will gain more visibility and resources to ensure that CI becomes an integral part of the organization’s culture. If you don’t show the value of what you and your team deliver, who will?!

The session will:

  • Describe the essence and importance of CI ROI
  • Learn the four core elements necessary to demonstrate CI’s value
  • Help illustrate CI’s contribution to senior management
  • Discover specific ways to create and cultivate an internal CI Culture of Excellence
  • Establish an action plan to implement the ROCI® framework

David Kalinowski, President, Proactive Worldwide, Inc.

David Kalinowski, as President and Co-founder of Proactive Worldwide, Inc., leads the organization in developing and implementing the strategies and tactics that are critical to delivering world-class decision support research, training, and consulting services.

A 29-year veteran in the Competitive Intelligence (CI) field, David is known for his skills in helping clients recognize and transcend their business and competitive challenges. He has directed over 1,500 global research and consulting engagements for over 75 of the Fortune 500 companies to help them gain and maintain a competitive edge.

David is a recognized CI expert whose experience includes overseeing projects in benchmarking, market entry and defense, strategic early warning, CI effectiveness, competitive strategies, operations, marketing, pricing, R&D, sales and counter-intelligence. He regularly assists numerous advisory and executive boards in highly sensitive competitive intelligence strategy development, and regularly facilitates war game planning initiatives for brand and executive leadership teams.

Aside from earning the prestigious Catalyst Award in 2005 from the SCIP, David was the first recipient of SCIP’s new Distinguished Member – Solution Provider award in 2015. He has been a dynamic, energetic speaker at various industry conferences, including speaking at SIR’s Spring Summits and Annual Conferences since 2012, and he educates the industry on CI as part of his course on the “Fundamentals of CI”, which is part of SCIP University’s certification program.

His book, New Directions: A Competitive Intelligence Tale, which he co-authored with his business partner Gary Maag, was published in 2011...and the sequel is in development.

11/12/2019 11:00 AM - 12:00 PM

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