Upcoming SIR Webinars



SIR Webinar: A Study of MarTech Through the Eyes of Senior Leaders


July 24, 2019
12:00-1:00pm Central, 1:00-2:00pm Eastern, 10:00-11:00am Pacific

Acxiom Insurance is pleased to share with you their new Insurance Study:  Marketing Transformation for Insurance- A Study of MarTech Through the Eyes of Senior Leaders.  They recently contracted and partnered with Source Media and its brand Digital Insurance to conduct research on their behalf.  Research was both quantitative and qualitative about martech/adtech needs and issues facing P&C, Life, and Multi-line insurance carriers.  They focused on targeting respondents that were Director level or higher in order to gain relevant insights into understanding carriers’ strategies and challenges in maximizing the value of their Martech investments, influenced by increased volumes of prospect and customer data from various channels.  In the study, they will do a deep-dive on the following topics:

  • Current and planned marketing technology strategy and investments 
  • Overall effectiveness and value created from current martech investments – including specific effectiveness of: 
    • Measuring attribution
    • Obtaining actionable insights from data and analytics
    • Getting a full 360 view of on-line and off-line customers
    • Real-time personalization, etc.
  • Pain points and challenges with Martech (e.g., data privacy/GDPR, data quality/accuracy, ROI, disparate data/data silos, campaign measurement and attribution, other)
  • Understanding key drivers for Martech investments
  • High-level business goals and future outlook about customer demands and expectations
  • Technology integration challenges and future plans
  • Understanding data unification needs (enhancement, targeting, personalization, measurement, analysis, identity resolutions, connecting on-line and off-line, etc.)
  • Adoption, Interest and perceived barriers of adopting a data unification solution 
  • Top Marketing initiatives over the next 18 months
Presenter:

Karen Imbrogno is Principal Insurance Industry Analyst for P&C and Life at Acxiom. 
At Acxiom, Karen assists carriers in building strategies to meet the changing market needs of their prospects and customers. This requires a continuous and deep understanding of the insurance space as well as making sure Acxiom has solution sets to meet the changing market needs. Karen works with insurance customers to identify, prioritize, and build business cases. She positions Acxiom as a thought leader in the insurance space.

Karen has over 30 years of P & C and Life Insurance experience ranging from customer service, pricing, rate-making, research and comparative rating to building out successful multi-channel marketing strategies. Over the course of her career, Karen has worked with 9 of the top 10 P&C carriers and 12 of the top 15 Life Insurance carriers, plus many mid-tier carriers. Karen has deep expertise in building programs to drive revenue from lead-gen, funnel, growth, remarketing, and win-back traffic from high value customers. She has thorough knowledge of the insurance customer lifecycle and is an expert in email marketing best practices. In addition, she works closely tracking all the major insurance providers and InsurTech startups to understand where there are defined opportunities for improvement.

An accomplished speaker, Karen has presented at DMA, Marketing Sherpa, SIR, AIR, JCG, LIMRA, DigIn, Pivotal Veracity and others.   In addition, she has served three years as the Conference Chair of this Society of Insurance Research event.  She holds an MBA from Cleveland State University; a BBA from Kent State University (Marketing/Statistics Concentration); and the Marketing Experiments Email Certification.

Register Today!


SIR Webinar: Consumerization of Healthcare

August 13, 2019

11:00-11:45am Central, 12:00-12:45pm Eastern, 9:00-9:45am Pacific

The consumerization of health care—the evolving way we’ll be cared for and how we obtain care from providers—is front and center in the news.  Zeldis Research, with our field partner Schlesinger Group, conducted qualitative research with consumers and physicians to understand how they are adapting to new technology (e.g., wearables, consumer DNA tests, medical ridesharing, remote health monitoring devices, and telemedicine) and other changes in health care.  

  • Are primary care physicians ready to talk with patients about wearables or about consumer DNA tests?  Are they ready to help patients with medical ridesharing for appointments?  
  • Are patients ready to talk with PCPs about their wearable data?  Are patients excited about patient portals or telemedicine?  How important are price transparency initiatives?
These are some of the questions we will address with key insights from our qualitative research and relevant industry literature.


Presenter:
Jeff Mann, Senior Research Director, Zeldis Research

Jeff is a Senior Research Director at Zeldis Research.  He is an industry veteran of more than 20 years of senior positions on the supplier side in the pharmaceutical, insurance and healthcare industries. In addition to his pharma market research experience, he has deep experience working with medical supply firms and their customers in health systems and long-term care settings, as well as with insurers in group and individual health, life and disability lines.

Jeff joined Zeldis Research following 15 years at MSP Analytics, and previously, at Response Analysis (now GfK) and LOMA (now LL Global).

Register Today!


SIR Webinar: Infographics: A Journey into the Screen

September 10, 2019
11:00am-12:00pm Central, 12:00-1:00pm Eastern, 9:00-10:00am Pacific

Greetings again from the internet. Over the past 5 years I have devoted my life to tracking down the elusive communication tool known as the ‘infographic’. I’ve traversed through the digital jungles, across a sea of cubicles, and deep into the labyrinth of meeting rooms to bring with you a treasure trove of insights. 
In this webinar, I’ll share my secrets for identifying infographics in the wild and teach you how to cut through the layers of overwritten prose to deliver compelling visuals. Yes, you too can learn the secrets of the mysterious ‘infographic’ and use them to ward off bad communication deliverables in your own adventures. 

Presenter:
Ed Cimoch, State Farm

Ed Cimoch is a presentation designer for executive audiences at State Farm. Coming to State Farm with an MFA in Painting and holding previous roles as a researcher and product manager, he offers a unique perspective on effective storytelling and visualization. Preaching directness and simplicity, Ed regularly hosts a ‘Help Desk’ to share effective strategies with his peers.

Register Today!

Past SIR Webinars

SIR Webinar: State of Mobile in Insurance

June 19, 2019

12:00-1:00pm Central, 1:00-2:00pm Eastern, 10:00-11:00am Pacific

Join SIR for a special webinar from a team of expert industry analysts from Corporate Insight as they review the State of Mobile in Insurance.

  • Overview of the state of mobile applications in the P&C, Life and Health insurance verticals
  • Compare and contrast the degree to which firms are innovating in each vertical and highlighting best practices for select customer journeys
  • Analysis of how mobile technology is  influencing behavior, with potential examples touching on claims, wellness, smart homes, etc.
  • Opportunities and implications for insurance carriers in the mobile space

Presenters:
Jose Santana, Senior Analyst, Healthcare Monitor, Corporate Insight
Justin Suter, Analyst, P&C Insurance Monitor, Corporate Insight
Patrick Flood, Corporate Insight

SIR Webinar: Understanding Your Competitive Environment

May 15, 2019

Insurance carriers have consistently relied upon data and research analytics to market, underwrite and manage profitable portfolios. However, as new products, channels, and technologies develop and emerge, leveraging marketing data intelligence to better understand the competitive environment is even more critical. 

In this session we will show how we use marketing intelligence to identify marketing approaches, monitor industry trends, and illustrate the consumer and customer journey.

Presenters:

Patrice Nolan, Vice President Research Services, Competiscan

Patrice manages Competiscan’s research team and is responsible for timely, consistent flow of thought-leading insights across multiple industry sectors, including Insurance, Financial Services and emerging industries in the United States and Canada. Patrice has more than 35 years of insurance industry experience as a researcher and consultant.

Joe Radtke, Vice President, Competiscan
For over 15 years, Joe Radtke has partnered with leading insurance and financial services companies to further their competitive and market intelligence capabilities to drive results. Since 2015, Joe Radtke has served as Vice President at Competiscan, a leading Chicago-based market intelligence provider. 

SIR Webinar: Can You See My Screen? How 20 Minutes of Design Can Improve Your Communications

April 30, 2019

Greetings from the internet! On April 30th, Ed Cimoch of State Farm will be coming live to your workspace (via the internet) to help you improve your data visualization skills. Tune in for a real-time deck ‘clean up’ session including some conversation on design intent and demonstration of some easy to adopt PowerPoint skills (which can be replicated for most Windows tools). This webinar is guaranteed to help you make sure your next deck is ‘clean and simple’ while really making it ‘pop’.

Presenter:
Ed Cimoch, State Farm

Ed Cimoch is a presentation designer for executive audiences at State Farm. Coming to State Farm with an MFA in Painting and holding previous roles as a researcher and product manager, he offers a unique perspective on effective storytelling and visualization. Preaching directness and simplicity, Ed regularly hosts a ‘Help Desk’ to share effective strategies with his peers.


SIR Webinar: Introduction To Plug and Play
 

March 27, 2019

In this session, Stephen Fay, Director of Corporate Partnerships and Strategy, will discuss how Plug and Play drives industry innovation by accelerating, investing, and partnering with InsurTech startups.

Plug and Play (PnP) is a global innovation platform. Headquartered in Silicon Valley, they have built accelerator programs, corporate innovation services and an in-house VC to make technological advancement progress faster than ever before. Since inception in 2006, their programs have expanded worldwide to include a presence in over 20 locations globally giving startups the necessary resources to succeed in Silicon Valley and beyond. With over 10,000 startups and 280 official corporate partners, PNP has created the ultimate startup ecosystem in many industries. They provide active investments with 200 leading Silicon Valley VCs, and host more than 700 networking events per year. For more information, visit www.plugandplaytechcenter.com.

Presenter:
Stephen Fay

A San Diego native, Stephen spent his career in the Insurance industry, working for the second largest auto insurer in the United States, GEICO. Stephen joined Plug and Play at the end of 2016 as a part of the founding InsurTech team, currently the world’s largest insurance innovation platform where he is Director, Corporate Partnerships and Strategy. Today, Stephen specializes in startup/corporate collaboration by helping industry-leading reinsurers, carriers, brokers, MGAs, and software providers identify and partner with startups reinventing the insurance value chain.

 

Mintel Webinar: 2019 Insurance Marketing Trends Webinar
March 14, 2019

Did you miss the SIR Spring Workshops? Now you can join one of our presenters, Tara Clemens, Senior Industry Analyst, Insurance at Mintel Comperemedia, as she explores the four trends predicted to make an impact on the insurance industry in 2019. The four trends are:

Partners in Prevention
Growth across the Internet of Things (IoT), wearables, and connected devices will collectively open doors for insurance carriers as they look to become proactive, risk-mitigating participants in policyholders’ lives.
Indemnity Where I Am
The API mindset and integrated omnichannel marketing strategies will drive better distribution as products become fast, seamless, and embedded experiences.
Personalized Protection
Insurance carriers will leverage new technologies that enable them to personalize messages, pricing, and the customer experience as a pivotal differentiator in the digital age.
Cyber Surge
Competition in the cyber insurance market will evolve as companies respond to breaches and buyers seek dedicated limits and expanded coverage.

SIR Webinar Series:  Supply Chain Risks in an Emerging Marijuana Industry
February 22, 2019

With the continued activity of new state laws addressing the commercialization of marijuana and its use within an individual state, a new market may be emerging in the US.  This new market is full of risk and uncertainty.  This webinar will explore the risks along the “seed to smoke” marijuana supply chain and will highlight new exposures insurers may face.

Speaker:
Billy Mauro, ISO 


Free SIR Member and 2018 AC Attendee Only Webinar: The Latest on P&C Trends Impacting Our Industry
November 30, 2019

The world of insurance is changing at a rapid rate. It's more important than ever that we understand the Trends and how to manage our risk accordingly.  IOT, Connected Cars, Data and Analytics are the key to attracting, growing, building stronger/deeper relationships and retaining customers. This presentation will cover the hottest trends and give ideas and insights on how to navigate the murky waters of each and turn your Insights into Action.

Speaker:
Karen Imbrogno, MBA, Sr. Insurance Analyst at Acxiom

Karen Imbrogno is Principal Insurance Industry Analyst for P&C, Life and Health at Acxiom. At Acxiom, Karen assists carriers in building strategies to meet the changing market needs of their prospects and customers. This requires a continuous and deep understanding of the insurance space as well as making sure Acxiom has solution sets to meet the changing market needs. Karen works with insurance customers to identify, prioritize, and build business cases. She positions Acxiom as a thought leader in the insurance space.

Karen has over 30 years of P & C and Life Insurance experience ranging from customer service, pricing, rate-making, research and comparative rating to building out successful multi-channel marketing strategies. Over the course of her career, Karen has worked with 9 of the top 10 P&C carriers and 12 of the top 15 Life Insurance carriers, plus many mid-tier carriers. Karen has deep expertise in building programs to drive revenue from lead-gen, funnel, growth, remarketing, and win-back traffic from high value customers. She has thorough knowledge of the insurance customer lifecycle and is an expert in email marketing best practices. In addition, she works closely tracking all the major insurance providers and InsurTech startups to understand where there are defined opportunities for improvement.

An accomplished speaker, Karen has presented at DMA, Marketing Sherpa, SIR, AIR, JCG, LIMRA, Connected Car, Pivotal Veracity and others. In addition, she has served three years as the Conference Chair of this Society of Insurance Research event. She holds an MBA from Cleveland State University; a BBA from Kent State University (Marketing/Statistics Concentration); and the Marketing Experiments Email Certification.


Driving Engagement with Telematics Programs
September 12, 2019

This webinar will be broken down into three main sections:

Which consumers are embracing telematics?
This section will provide an overview of consumer interest, enrollment (w/ demographic breakdowns) and satisfaction in telematics programs

How are telematics embracers different from the general population?
This section will evaluate the preferences of users currently enrolled in a telematics program and highlight any unique features (e.g., telematics users have submitted more claims than the gen pop and place higher importance on the mobile app experience of an insurer than gen pop)

Best practices from insurers
This section will review the insurers we track and pull best practices from how firms are positioning telematics programs and encouraging enrollment in such programs

Speakers:
Justin Suter, Analyst – Property & Casualty Insurance Monitor at Corporate Insight
Justin joined Corporate Insight in 2015 and leads the firm’s P&C Monitor team. He has performed wide-ranging research on the P&C industry, staying abreast of industry trends and examining the online capabilities, educational resources and technological tools leading firms offer prospects and clients. In addition to leading weekly and monthly reports, Justin investigates InsurTech companies and writes about telematics programs for insurance firms. Before taking over the P&C team, Justin worked on Corporate Insight’s Life Insurance and Annuity monitors.

Lauren Roncevic, Director of Research -- Asset Management and P&C Insurance 
Lauren Roncevic is the Director of Research for Corporate Insight’s Asset Management and Property & Casualty Insurance research services. She has conducted extensive research on the asset management and insurance industries, examining the online platforms and technological innovations that leading firms offer clients, prospects and financial professionals. Lauren joined Corporate Insight in 2011 and previously worked on the Life Insurance and Annuity teams.


 SIR 30-Minute Webinar: I've Got My LinkedIn Profile Set Up, Now What? 
May 24, 2018
1:30-2:00pm Eastern, 12:30-1:00pm Central, and 10:30-11am Pacific

 

LinkedIn is an important professional tool, enabling us to connect with peers and experts across the industry. For many of us, we set up a LinkedIn profile and then don’t think to utilize the tool beyond establishing that personal presence.  This webinar will provide users with the skills necessary to engage more fully in the LinkedIn world.  Does your profile tell the story you want to communicate about your own interests and skills? What is the difference between group and company pages? What happens when you comment on an article or post something to LinkedIn? Who can monitor my activity?  How do I build a network and establish a presence within that network?

Presented by: Shara Clark, APR, Miami University

Shara Clark, APR, is an award-winning communicator with more than 20 years of experience in strategic communications, public relations and social media. She has substantial background in nonprofit PR and in corporate communications, focused primarily in the insurance and financial services space. Clark currently teaches public relations and social media at Miami University and is actively involved on the executive board for the Cincinnati Public Relations Society of America. She has trained hundreds of students and professionals on how to leverage LinkedIn for business results. 

 


 

SIR Insurance Consumer Sentiment Research Study

December 13, 2017
12 p.m. - 1 p.m. ET (11 a.m. - 12 p.m. CT)

Speakers: Amelia S. Fitch, Strategy Consultant, American Family Insurance; Gary Hodge, Senior Marketing Research Manager, American Modern Insurance Group; and Sharon Markovsky, Director, Business Development, Verisk Insurance Solutions-Claims

While innovations are happening at a meteoric rate in the insurance market, consumer adoption of these innovations has been relatively slow. In this research study, the Society of Insurance Research interviewed consumers to understand their perceptions and usage of key innovations in the insurance market. The analysis of the data included an examination of how views toward innovation vary based on generational and other demographic factors. 

This research specifically asked consumers about:

  • How insurance lines and banking compare when it comes to innovation
  • Their familiarity with the innovations in the insurance industry    
  • The appeal of the innovations in the insurance industry
  • Their current usage of the innovations in the insurance industry
  • Their views/concerns regarding inherent risks involved as innovative technologies evolve

 


 

Enhancing the Customer Relationship Through the Internet of Things

August 22, 2017
3 p.m. - 4 p.m. ET (2 p.m. - 3 p.m. CT)

Speakers: Dawn Mortimer, Assistant Vice President, IoT/Telematics Claims Product Management, Verisk & Gary Hodge, Secretary, Society of Insurance Research

The use of the Internet of Things (IoT) in insurance is evolving toward end-to-end workflow integration—from usage-based insurance and driving feedback to crash or event notification, and on to no-touch claims and proactive stopping losses from happening. Connected cars and homes are supplying driving and usage data, supplemented with event notifications, and weather alerts. What does this mean for insurers in their customer relationships? 

  • Discover the versatility of connected-car data joined with predictive analytics to provide driving score and feedback for driver improvement and engagement 
  • Learn how connected-home data is changing interactions with insurers and data providers alike
  • Explore how automated incident reporting can transform the total claims experience for data providers, insurers, and their customers

 


 

Channel Innovation to Drive a Better Customer Experience

June 16, 2016
2:00-3:00pm EST

SPEAKERS: Tyler Nitz, Nielsen Research Executive & Gary Hodge, Secretary, Society of Insurance Research

Statistia estimates this year’s revenues for U.S. direct insurance carriers will reach an all-time high of roughly $470 billion dollars. As the world becomes more digital savvy, capturing those dollars and keeping insurers satisfied relies on innovating your products and services to meet evolving consumer demands.

Acquiring new customers is expensive so knowing your customers, what products and services they want and the channels they use is mission critical to maintain existing customer relationships and minimize attrition.

In this webinar, we will cover:

  • What’s happening in the competitive insurance landscape

  • How consumers interact with insurance brands

  • What channels consumers use for which products and services and who they are

  • Strategies to help you satisfy existing customers and attract new ones

With a view of consumer insurance interactions, channel usage and an understanding of the reasons they use specific channels, you can make more informed strategic and tactical decisions to elevate your customers’ experience and grow your business.


 Top 10 Strategies Insurers use to Increase Customer Loyalty

May 10, 2016
2:00-2:45pm EST

As insurers’ media spend continues to increase, competition for market share is dependent on a carriers’ ability to differentiate on customer experience. More and more insurers are tailoring the customer experience and transforming their relationships to one that personalizes the experience for the individual or household and helps to avoid the loss in the first place. 

Successful insurers are using techniques ranging from analytics to better understand customer behaviors, to leveraging the IoT to inform and protect customers while also helping to minimize risk. Techniques that increase loyalty can be as simple as defining and tailoring products to an entire household instead of treating each member as individual customers.

Join Adam Edmonds, Vice President of Products from NexJ Systems, in partnership with SIR, the Society for Insurance Research, to learn 10 strategies successful insurers are using to foster customer loyalty.