Improving the Insurance Experience through Journey Mapping

Improving the Insurance Experience through Journey Mapping

Improving the Insurance Experience through Journey Mapping

May 6, 2021
12 pm - 1 pm Central Time, 1 pm - 2 pm Eastern, 10 am - 11 am Pacific

Insurers today universally want to improve the experiences of their agents, policyholders, claimants, and prospects.  But the tools and solutions by which to improve customer experience are very diverse: they include experience engineering platforms, survey tools, analytics, real-time customer engagement, third-party data, and digital insurance funnels.  Insurers just getting started in improving customer experience can be bewildered by the array of solutions in the market.  One way to organize the deployment of these tools is through customer journey mapping.  This webinar describes the process, tools, considerations, and pitfalls of journey mapping, using some specific examples.  Journey mapping can be a powerful first step for identifying pain points and improving CX, provided that insurers maintain customer-centricity and have a clear, prioritized roadmap of capabilities to act on at the end of the process.  

Presenter:
Paul Legutko, 
Vice President, Digital Marketing and Analytics at Novarica

 

PLEASE NOTE THAT AFTER YOU CLICK "REGISTER MYSELF" YOU MUST TO GO TO YOUR CART OR CLICK "PROCEED TO CHECK OUT" BELOW BEFORE YOU ARE FULLY REGISTERED FOR THIS EVENT. UPON CHECK OUT, YOU WILL RECIEVE A CONFIRMATION EMAIL WITH JOINING INSTRUCTIONS.

Attendee information will be used to provide meeting information, slides, and survey. Attendees will be added to SIR email distribution and may be provided to event sponsors.

When
5/6/2021 12:00 PM - 1:00 PM
Online registration is closed. Please contact us at info@sirnet.org to register.
My registration status: Not registered
 

The SIR Community

Membership

Get Connected. Join our Community.

The Society of Insurance Research was created in 1950 as a non-profit, carrier led association to elevate fact-based insurance research and to support the professionals that create, and drive these insights.

Join SIR Today