Listen Through the Clutter
August 19, 2021
12 pm - 1 pm Central Time, 1 pm - 2 pm Eastern, 10 am - 11 am Pacific
Open-ended survey responses, online reviews, call center transcripts, support emails, online chats, social media, and so much more – through a multitude of mechanisms, consumers are desperately trying to tell you how to improve their experiences and make them more loyal customers. As a researcher, the amount of feedback that’s at your fingertips has never been greater, but without structure it’s almost unusable, leaving you to spend more time and resources on additional research that may not be backed by the appropriate hypotheses. Join Bellomy’s webinar to hear how to use AI-driven text analytics to cut through the clutter and harness the power of the information you have readily available. We'll show how insights hidden in large amounts of text provide focus for more targeted research - in this case focusing on improving digital support channels to reduce call volume and get your customer's questions answered with little effort.
Speakers:
Megan Kilpatrick - SVP, Digital Engagement
Suann Griffin - Director, Strategy
Jenn Feltis – Senior Manager, Strategy
Justin Bailey - Senior Manager, Strategy
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