Research Resources

The Loyalty Research Center

931 East 86th Street, Suite 120
Indianapolis, IN 46240
www.loyaltyresearch.com

Mr. Allen Paison, President & CEO
317-465-1990
apaison@loyaltyresearch.com

Description of Products / Services:

The Loyalty Research Center (LRC) is a full-service research and consulting company that partners with businesses and organizations to measure and manage strategic relationships with customers, employees, and/or other stakeholders. With over 30 years of experience designing, executing and analyzing thousands of loyalty research programs, LRC has developed a world-class approach to helping companies define, understand, and manage the loyalty of their customers and employees. LRC's research programs help companies reach their business goals such as attracting new customers, retaining profitable customers, and enhancing present business. In addition, LRC provides proven consulting services to help clients integrate the research to meet important customer and employee-focused business objectives. LRC's products and services include customer and employee satisfaction and loyalty measurement, vulnerable/lost customer analysis, segmentation analysis, customer value assessment, and major account audits.

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