Past SIR Member Only Webinars
Channel Innovation to Drive a Better Customer Experience
June 16, 2016
SPEAKERS: Tyler Nitz, Nielsen Research Executive & Gary Hodge, Secretary, Society of Insurance Research
Statistia estimates this year’s revenues for U.S. direct insurance carriers will reach an all-time high of roughly $470 billion dollars. As the world becomes more digital savvy, capturing those dollars and keeping insurers satisfied relies on innovating your products and services to meet evolving consumer demands.
Acquiring new customers is expensive so knowing your customers, what products and services they want and the channels they use is mission critical to maintain existing customer relationships and minimize attrition.
In this webinar, we will cover:
With a view of consumer insurance interactions, channel usage and an understanding of the reasons they use specific channels, you can make more informed strategic and tactical decisions to elevate your customers’ experience and grow your business.
Top 10 Strategies Insurers use to Increase Customer Loyalty
May 10, 2016
As insurers’ media spend continues to increase, competition for market share is dependent on a carriers’ ability to differentiate on customer experience. More and more insurers are tailoring the customer experience and transforming their relationships to one that personalizes the experience for the individual or household and helps to avoid the loss in the first place.
Successful insurers are using techniques ranging from analytics to better understand customer behaviors, to leveraging the IoT to inform and protect customers while also helping to minimize risk. Techniques that increase loyalty can be as simple as defining and tailoring products to an entire household instead of treating each member as individual customers.
Join Adam Edmonds, Vice President of Products from NexJ Systems, in partnership with SIR, the Society for Insurance Research, to learn 10 strategies successful insurers are using to foster customer loyalty.