SIR Webinar: Research Resolutions
This past summer the SIR Research Committee and Zeldis Research Associates conducted a primary research study to explore and understand the research and insights function at insurance carriers and identify practice trends within the industry including organization, key roles and skills, tools, demonstrating ROI, etc. Please join us as we share what we learned about the structure of the research function, how roles are organized and integrated (or not) within the carrier, how success is defined and measured, what are pressing issues impacting the research function, and what tools and technology are being used.
Presenters
Brian Kiley, Research and Insights Supervisor, West Bend Mutual Insurance
Patrice Nolan, Vice President, Competiscan
Amy Rey, Executive Vice President, Zeldis
Brian Kiley is the research and insights supervisor for West Bend Mutual Insurance. He is responsible for primary research, secondary research, competitive intelligence, and strategic intelligence gathering. His team collaborates with internal business partners to bring insights and precision to decision making. Brian joined West Bend as a marketing intern in 2005 and has since served in several positions within the Marketing Department. He earned a bachelor’s degree in Marketing from the University of Wisconsin-Milwaukee. He has earned his PRC through the University of Georgia.
Patrice Nolan has more than 35 years of insurance industry experience as a researcher and consultant. Prior to joining Competiscan she worked at CNA Insurance and Marsh, Berry & Company, Inc., one of the nation's preeminent providers of financial, operational and sales management consulting to independent insurance agencies. Her background as a strategic, innovative research leader includes strategic business planning, customer experience management, customer journey mapping, carrier/agency relationship management, product development and brand research.
Amy Rey is a seasoned market research professional with more than 20 years of experience. As a member of Zeldis Research’s senior management team, she is involved with making the day-to-day decisions affecting the overall management and direction of the company. Amy remains very active in research, managing dozens of qualitative and quantitative studies each year. While her work touches a number of different industries and topics, Amy’s primary focus lies with insurance and financial services.
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